Strategy, brand identity and communication assets
Schone Kleren Campagne is a non-profit organisation that fights for better working conditions in the global garment industry. SKC wants – together with the garment industry workers – companies, politicians and consumers to take on their responsibility and therefore, to achieve a clothing industry without exploitation.
The starting point for the identity was to create an identity that connects the garment industry workers with the end consumer. Sewing patterns form the blueprint for the designs, every item clothing has its own pattern and signature. By showing the variety and overuse of patterns in a new way, the identity always refer back to the garment industry worker.
Concept: Christina Pfeifer @Zeppa / Art direction: Christina Pfeifer @Zeppa / Design: Christina Pfeifer @Zeppa